Brighten your whites and tackle tough stains the natural way. Noodle & Boo's oxygen-based bleach alternative harnesses the power of sodium percarbonate to whiten and refresh without chlorine or harsh chemicals. This fragrance-free formula is gentle enough for sensitive skin—hypoallergenic, non-toxic, and cruelty-free. Free from chlorine, dyes, sulfates, formaldehyde, phosphates, phthalates, parabens, and 1,4-dioxane, it's a clean choice for your family and the planet. Highly concentrated for 32 washes per 32 oz jar. Made in the USA. Includes measuring scoop.